TooFarts

Challenge

TooFarts needed a storefront that felt like its own brand and could support marketing, while Printify already handled the underlying transaction and fulfillment work. The standard hosted storefront did not provide the desired presentation or brand experience. Replacing that commerce backend would have duplicated solved work. The better path was to differentiate the customer-facing experience and keep the proven Printify commerce infrastructure in place.

Approach

OCSCO built a custom customer-facing storefront with CMS-controlled content and product presentation. Customers can search products, filter the catalog, browse collections, open product detail pages, and discover related designs before following the selected product to Printify. Printify remains the transaction layer for product options, personalization, checkout, payment, shipping, and fulfillment. This keeps the architecture deliberately simple: build what needed differentiation and reuse what already worked.

Deliverables

• Custom branded ecommerce storefront
• CMS-managed content and product presentation
• Product catalog with search and filtering
• Curated collection browsing
• Product detail pages
• Related product discovery
• Marketing and supporting brand pages
• Direct Printify purchasing handoff
• Preserved Printify checkout and fulfillment integration

Outcomes

• Replaced the generic hosted storefront with a brand-owned shopping experience
• Preserved existing Printify commerce and fulfillment infrastructure
• Created clearer product browsing and discovery paths
• Enabled CMS-controlled storefront management
• Created a storefront that supports both commerce and marketing
• Established a foundation for future merchandising features